By Duminda Pathirana
For decades, marketing was dominated by campaigns, taglines, and prime-time advertisements. Branding was seen as a visual identity supported by storytelling, but...
By Duminda Pathirana
In a digital economy defined by fragmented attention, rising customer expectations, and increasing media saturation, traditional advertising no longer carries the strategic...
Building an Electronics and Engineering Hub Amid China’s Rising Costs
By Thisara Kodagoda
For decades, China has dominated global electronics assembly and light engineering, combining vast...
Strategic and Commercial Ripples
By Thisara Kodagoda
In a move laden with commercial significance and geopolitical undertones, an Indian government-owned shipbuilding company has acquired a 51%...
In today’s hyperconnected economy, personalization is no longer a marketing novelty, it is an expectation. The modern consumer has grown accustomed to content curated...
Why Traditional Marketing Alone Can’t Save Legacy Brands
In an age defined by exponential digital growth, legacy brands are confronting an unforgiving reality. No matter...
A Sri Lankan Trailblazer in Sustainable Structural Design
In a world increasingly driven by innovation, cost-efficiency, and environmental consciousness, Nextec Engineering stands tall as a...
Brisca Transactional Finance Solutions has grown over the past decade into one of the most respected boutique financial outsourcing companies in the region, built...
Curtin Alumni Sri Lanka Hosts Insightful Panel on AI, Employment, and Skills Development
In a world where artificial intelligence is transforming industries at an unprecedented...
With a career that seamlessly blends technical excellence, entrepreneurial courage, and a deep understanding of financial ecosystems, Olu Jayasooriya stands as one of the...
Rising Labour Market Inactivity in Post-Crisis Sri Lanka
While Sri Lanka’s recent crises, economic, political, and health-related, have received significant public attention, a more subtle...
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