How Sri Lanka Can Challenge Manufacturing Giants Like Vietnam and Bangladesh on Cost and Quality
Frontpage Journal – Economic Insights
Sri Lanka finds itself in a...
For decades, the 7Ps of marketing, Product, Price, Place, Promotion, People, Process, and Physical Evidence, served as a reliable blueprint for crafting business strategies...
Sri Lankan exporters particularly in manufacturing, agriculture, and value-added processing are standing at a strategic crossroads. The European Union has officially begun the transition...
As global pressure mounts to transition toward net zero, the role of the workplace has become central in the conversation about sustainability. Corporate buildings,...
By Duminda Pathirana
For decades, marketing was dominated by campaigns, taglines, and prime-time advertisements. Branding was seen as a visual identity supported by storytelling, but...
By Duminda Pathirana
In a digital economy defined by fragmented attention, rising customer expectations, and increasing media saturation, traditional advertising no longer carries the strategic...
Building an Electronics and Engineering Hub Amid China’s Rising Costs
By Thisara Kodagoda
For decades, China has dominated global electronics assembly and light engineering, combining vast...
Strategic and Commercial Ripples
By Thisara Kodagoda
In a move laden with commercial significance and geopolitical undertones, an Indian government-owned shipbuilding company has acquired a 51%...
In today’s hyperconnected economy, personalization is no longer a marketing novelty, it is an expectation. The modern consumer has grown accustomed to content curated...
Why Traditional Marketing Alone Can’t Save Legacy Brands
In an age defined by exponential digital growth, legacy brands are confronting an unforgiving reality. No matter...
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